Growing Up to Be Business Stars
On a sunny day in 1944, a baby named Henry Kravis was born in Tulsa, Oklahoma. His father was an oil engineer who loved to talk about business. Little Henry would sit at the dinner table, listening to stories about making smart money choices.
"Always work hard and be honest," his father would say, while passing the mashed potatoes. Young Henry nodded, taking these words to heart.
“I learned from my dad that business isn’t just about making money – it’s about doing things the right way,” Henry would later tell his friends.
Meanwhile, in a different part of America, George Roberts was growing up with similar dreams. He and Henry were actually cousins! They both loved playing business games and counting their allowance money.
School Days and Big Dreams
Both boys were super smart in school. They liked math class the best because numbers made sense to them. While other kids played with toy cars, Henry and George played "business office."
At Claremont College, George and Henry became even better friends. They studied together and talked about starting their own company someday. That's where they met someone special – Jerry Kohlberg. He was older and wiser, like a teacher who knew all about money and business.
Learning About Money
After college, Henry and George got jobs at a big money company called Bear Stearns. It was like a giant piggy bank for grown-ups! They learned about something called "investment banking."
Jerry Kohlberg taught them a special way to buy companies:
• Find a company that needs help
• Use borrowed money to buy it
• Make the company better
• Sell it for more money
The Big Idea
One day, while sharing sandwiches at lunch, Henry turned to George with bright eyes. "What if we started our own company?" he asked. George smiled big and nodded. They both knew they had found their calling.
They drew pictures of their dream office on napkins. They imagined having their names on a big building. Most importantly, they wanted to help make other companies better.
Jerry watched his two young friends with pride. He saw how excited they were and knew they had what it took to be successful. Together, the three of them started planning something big – something that would change the way business worked forever.
The sun was setting on their time at Bear Stearns, but a new day was about to dawn. Henry and George were ready to take their first big step into the business world. They had their dream, they had their plan, and most importantly, they had each other.
Little did they know, their story was just beginning. A bigger adventure waited ahead – one that would make them famous in the business world and change how companies worked forever.
Building Their Dream Company
In 1976, something exciting happened. Henry Kravis, George Roberts, and Jerry Kohlberg opened their own company! They called it KKR. The office was small, but their dreams were big.
The First Big Test
Their first challenge came quickly. A company that made machines needed help. Many people said, “It won’t work!” But Henry, George, and Jerry had a special plan.
“We believe we can make this company better,” Henry told his team with confidence.
They worked super hard. They fixed problems. They made the company stronger. And guess what? It worked!
A New Way of Doing Business
KKR did things differently from other companies. Here’s their special recipe for success:
• Find companies that need help
• Use smart money tricks to buy them
• Fix what’s broken
• Make the company stronger
• Help workers do better jobs
People started noticing how well KKR’s plan worked. Other business people were surprised!
Growing Bigger and Stronger
More companies asked KKR for help. Henry and George worked harder than ever. They helped save jobs and make companies better.
They bought a company that made doors. Then one that made toys. Each time, they made the companies work better. Workers were happier too!
Proving the Doubters Wrong
Some people still didn’t believe in KKR’s way of doing things. They said it was too different. But Henry and George didn’t give up.
Henry would often tell his team: “When people say we can’t do something, that’s when we try even harder!”
Making Friends in Business
KKR became known as a company that kept its promises. Big banks wanted to work with them. Other companies asked for their help.
George and Henry worked as a perfect team. When one was tired, the other helped more. They showed everyone that cousins could be great business partners!
Looking to the Future
As their company grew, Henry and George dreamed even bigger. They wanted to help more companies. They wanted to do things that no one had ever done before.
The little office where they started was now too small. They moved to a bigger building. More people came to work for them. But they never forgot how they started – with big dreams and hard work.
Their biggest challenge was still ahead. Soon, they would try something that would make everyone in the business world stop and stare. A challenge so big, it would become a famous story in business history…
The Battle for RJR Nabisco
The year was 1988. KKR was about to face its biggest challenge ever. They wanted to buy RJR Nabisco – a huge company that made cookies and cigarettes.
The Big Plan
Henry Kravis got a phone call one morning. The boss of RJR Nabisco wanted to sell the company. Henry knew this was super important.
“George, this could be our biggest deal ever!” Henry told his cousin excitedly.
They would need $25 billion – that’s like having to count to a million 25,000 times!
The Fight Begins
But wait! Other people wanted to buy RJR Nabisco too. It was like a big game of tag, but with money instead of running around.
Everyone worked day and night. They made phone calls. They wrote lots of papers. They talked to banks about borrowing money.
The News Gets Big
People all over the world started talking about the battle for RJR Nabisco. It was in newspapers and on TV!
The Final Push
The fight lasted for six weeks. Henry and George barely slept. They worked super hard to make their offer the best.
Other companies offered lots of money too. But KKR had something special – they knew how to make companies better. They had done it many times before!
Victory!
Finally, after what felt like forever, KKR won! They bought RJR Nabisco for $25 billion. It was like winning the Super Bowl of business!
Henry hugged George when they heard the news. Their team cheered and celebrated. They had done something that no one thought was possible!
Making Things Better
After buying RJR Nabisco, KKR got right to work. They wanted to make the company stronger and better.
• Sold parts of the company they didn’t need
• Helped workers do their jobs better
• Fixed problems that were costing too much money
• Made the company run smoother
A New Chapter
The RJR Nabisco deal made KKR famous. Everyone in business knew their names now. But Henry and George stayed humble.
“This isn’t just about buying companies,” Henry would say. “It’s about making them better for everyone who works there.”
The cousins had shown the world what they could do. But they weren’t done yet. They had more ideas, more plans, and more companies to help…
Making Business Better
After the big RJR Nabisco win, KKR became super famous! Henry and George had a special way of helping companies grow stronger. Let’s see how they did it!
The Magic Formula
Henry smiled at a group of new workers. “We have a special recipe for success,” he said. It was like baking a cake – you need all the right ingredients!
• Find good companies that need help
• Bring in smart people to fix problems
• Save money in clever ways
• Make workers happy
• Help the company grow bigger
Fixing Companies
When KKR bought a company, they didn’t just give it money. They made it better! It was like taking a broken toy and fixing it to work like new.
“We don’t just buy companies,” George would say. “We help them shine!”
Happy Workers Make Better Companies
Henry and George knew something very important: happy workers do better work!
They let workers buy small parts of the companies they worked for. This made everyone feel like a team!
Growing Bigger
KKR started helping companies all around the world! They went to:
• Europe
• Asia
• South America
• Australia
Solving Problems
Sometimes people didn’t like how KKR bought companies. They thought it might hurt workers. But Henry and George showed them they were wrong!
“We make companies stronger,” George would tell people. “When companies are stronger, workers have better jobs.”
Teaching Others
Henry and George started teaching other people their special way of helping companies. They wanted to share what they knew!
Big Changes
The way Henry and George helped companies changed how lots of people did business. They showed that making money and helping people could happen at the same time!
“Every company can be better,” Henry would say. “Sometimes they just need a little help to get there.”
Moving Forward
KKR kept growing and trying new things. They helped tech companies, stores, and even companies that made toys!
But the biggest storms were still ahead. The money world was about to get very tricky. Henry and George would need all their smarts to handle what came next…
Weathering the Storms
The money world can be like the weather – sometimes sunny, sometimes stormy! ️ Henry and George faced big challenges as they led KKR through tough times.
The Big Money Storm
In 2008, a huge money storm hit the whole world! ️ It was like when all the lights go out during a big storm. Many companies were scared.
“We’ve seen tough times before,” Henry told his team. “We know how to stay strong!”
Being Smart With Money
Henry and George were extra careful with their money during the hard times. They were like squirrels saving nuts for winter! ️
• Saved extra money for emergencies
• Helped companies spend less
• Found new ways to grow
• Protected workers’ jobs
• Waited for the right time to buy new companies
Going Global
Even when things were hard at home, KKR looked for chances to grow around the world!
Helping Companies Stay Strong
During the tough times, KKR worked extra hard to help their companies. It was like being a doctor for sick businesses! ⚕️
“We don’t give up when things get hard,” Henry told everyone. “We work harder!”
New Ideas for New Times
Henry and George knew they needed fresh ideas for changing times. They started helping different kinds of companies:
• Computer companies
• Healthcare companies
• Internet companies
Building Trust
Some people were worried about putting money in companies during hard times. But Henry and George showed them it was safe!
“Trust is like a piggy bank,” George explained. “You build it up over time by doing the right thing.”
Keeping the Team Together
During tough times, Henry and George made sure their KKR family stayed strong. They were like team captains in a hard game!
Coming Out Stronger
After the money storm passed, KKR was even stronger! They had learned new things and found better ways to help companies.
They showed everyone that being smart and working hard could get you through any problem!
Ready for More
The hard times taught Henry and George important lessons. Now they were ready to do even bigger things! But first, they wanted to share what they had learned with others…
Building a Lasting Legacy
Today, Henry Kravis and George Roberts are like wise teachers sharing their special money skills with others!
Giving Back
Henry and George didn’t just want to make money – they wanted to help people too! They gave lots of money to schools, hospitals, and people who needed help.
“Making money is good, but helping others is even better!” Henry often says with a smile.
• New buildings for schools
• Money for sick children
• Help for poor families
• Sports fields for kids
• Money for art museums
Teaching Others
The two friends love teaching young people about business. They’re like kind grandpas sharing their best stories!
“We want to help young people dream big,” George explains. “Just like we did when we were young!”
KKR Grows Bigger
KKR is now huge – like a giant friendly money-helping robot! They help companies all over the world.
The Next Chapter
In 2021, Henry and George decided to let new leaders help run KKR. But they didn’t leave – they stayed to help teach the new team!
Making Business Better
KKR changed how people think about helping companies grow. They showed that being kind and smart with money could work together! ❤️
• Be good to the Earth
• Take care of workers
• Make communities better ️
• Create new jobs
The Big Picture
Henry and George started with a big dream and worked hard to make it come true. They showed that two cousins with good ideas could change the whole world!
Looking Forward
Even today, KKR keeps growing and trying new things. The company is like a tree that started small but grew very tall and strong!
“Our story shows that anything is possible if you work hard and help others,” Henry and George tell young people.
A Story That Lives On
The story of KKR, Henry Kravis, and George Roberts teaches us that dreams can come true with hard work, kindness, and good friends by your side. They changed how business works and helped make the world better!
And that’s how two cousins who started with a dream ended up changing the whole world of business – while staying best friends forever!




